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With the rapidly emerging predominance of User Generated Site (UGC)
activity as a percentage of total consumer online activity, it would
seem to be only a matter of time before car dealers realize the
necessity of creating online dealership communities made up of members
who contribute to site content, dialogue and the exchange of
information and assets. From what I have seen so far, the most
successful dealership UGC communities will attract and engage a healthy
mix of existing dealership customers, dealership employees, dealership
suppliers, OEM field staff and prospective dealership customers from
various sources of traffic. I will use this article to display a list
of dealership community sites that I believe best represent this
emerging form of online customer relationship and reputation
management. As time goes on, my intent is to keep this article updated
with the addition of more dealership Web 2.0 UGC community sites as
they are created and I find out about them.
Find more videos like this on Automotive Digital Marketing Professional Community (ADM)
Check out the following dealership created online UGC communities based
on Web 2.0 site platforms... The recently created Tysinger Dealership
Community was was built by an ADM member, Richard Klepach:
5. Beck Toyota Scion Community at BeckToyota.ning.com
6. The Upstate Honda Enthusiast Community - Breakaway Honda; Greenville, SC
7. The Boston Cadillac Community created by ADM Professional Chris Fousek
The Tysinger Community
site is very impressive. Richard set it up for his dealership's
customers, employees and suppliers... There are so few people that
really understand the value in creating an online dealership community
when it is not just to sell, sell, sell today! I know that Tysinger's
customers, the dealership employees and the suppliers that the Tysinger
stores use will appreciate the work on Richard's part.
It would be great if Richard would publish on ADM anything that he sees
or notices in regards to making a dealership Web 2.0 type site work or
not work... I will participate as much as I can, and will be sure to
let anyone in Tysinger's area know about their dealership community, and their efforts at carving out a new customer relationship development and management model...
For the SandersonCommunity.com
site, I downloaded about 10,000 names and email addresses from their
ILM, then uploaded them into the Ning invite system and sent them
out... If I had to do it over again, I would have broken up those
10,000 emails into 10 separate files and spaced out the invitations at
1,000 per week for 10 weeks.
site is the best example I have yet seen of a dealer leveraging the
power of DealerRater.com's customer review data feed that pushes
positive reviews to dealer designated websites... Perfect for the Web
2.0/UGC applications such as a dealer community built on the Ning
is an active ADM Professional who has created an online community for
his dealership's customers, employees and suppliers. The Beck Toyota
Scion Community is brand new and holds a ton of promise, especially
given the social networking chracteristics of the typical Scion
owner... We are looking forward to hearing from Wendell about what
works and what doesn't with this new genre of dealership website.
I love the BL. I love the idea of the BLL. But this site is just the worst. It just zaps my energy trying to get around. I really wish NBC would get this thing figured out, and quick.I seem to be falling into a trend of talking about yesterday, rather than today, but..whatever. I don't usually get on the PC while at home. Anyway, last night...I managed to make a really good dinner. I used the BL Cookbook and the recipe for a rosemary-rubbed porkloin, but used chops instead, because that's what we had on hand. I also made the Worchestire (however you spell it) brown rice. The recipe called for "red pepper" so i used red pepper flakes...not sure if that was correct, but it was tastey. And I also steamed some asparagus. It actually all came out great. Usally i can get 1 or 2 components of the meal good, and screw the 3rd or 4th. Not last night!!! I actually took a pic of the dish, and will post it when i get around to downloading it.